Through archival research of Crunchyroll through, I analyze how Crunchyroll relied on unpaid digital labour of user uploaders, fan translators, and anime creators from its foundation in 2006 to its shift to legal streaming in 2009, examining how this labour enabled Crunchyroll to become the largest anime streaming platform in the world. Crunchyroll is a fascinating nexus between anime production, distribution, and consumption, and its history illuminates how digital piracy rapidly alters media industries and how social media corporations exploit digital labour for their own profit.
This paper investigates the exploitation of digital labour on the anime streaming site.
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